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Successful Development and Commercialization of Technological Innovation: Insights Based on Strategy Type

Stanley F. Slater and Jakki J. Mohr Journal of Product Innovation Management 23 26-33 (2006)
to CONSUMERSINDUSTRIAL ability in innovationsCOMMERCIALIZATIONCREATIVE managementNEW marketingTECHNOLOGICAL productsTARGET technology by callagialla on 2008-03-20 21:20:07
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