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Customers as Innovators: A New Way to Create Value

Stefan Thomke and Eric Von Hippel Harvard Business Review 80 74-81 (2002)
to & -- CONSUMERS' ResearchNEW addedCUSTOMIZATIONMARKETING adoptionRESEARCH designINNOVATION development preferencesMANAGEMENT productsVALUE strategyPARTNERINGPRODUCT by callagialla on 2008-03-20 21:20:07
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