@book{GVK02119792X,
  added-at = {2009-08-21T12:29:29.000+0200},
  address = {Göttingen},
  author = {Bergler, {Reinhold}},
  biburl = {http://www.bibsonomy.org/bibtex/24aeb337ceb6d7c77fb041d008874726f/fbw_hannover},
  interhash = {c4cde15148f7ac78ecd10b6ba0109e07},
  intrahash = {4aeb337ceb6d7c77fb041d008874726f},
  keywords = {Graphikdesign Industriebetrieb Markenartikel Werbung Öffentlichkeit_<Kommunikationswissenschaft>},
  number = 2,
  pagetotal = {165},
  ppn_gvk = {02119792X},
  publisher = {Vandenhoeck & Ruprecht},
  series = {Wirtschafts- und gesellschaftskundliche Reihe der Deutschen Volkswirtschaftlichen Gesellschaft e.V. und ihrer Akademie für Führungskräfte der Wirtschaft},
  title = {Psychologie des Marken- und Firmenbildes},
  url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+02119792X&sourceid=fbw_bibsonomy},
  year = 1963
}

@book{GVK025774204,
  added-at = {2009-08-21T09:55:59.000+0200},
  address = {Köln},
  author = {Bergler, {Reinhold}},
  biburl = {http://www.bibsonomy.org/bibtex/2091f3d97b9304f92938c30052f717056/fbw_hannover},
  edition = {2. Aufl},
  interhash = {6a2644fb8852136d2b136862bdb34df5},
  intrahash = {091f3d97b9304f92938c30052f717056},
  isbn = {3602348539},
  keywords = {Angewandte_Psychologie},
  number = 49,
  pagetotal = {543},
  ppn_gvk = {025774204},
  publisher = {Dt. Inst.-Verl.},
  series = {DIV-Sachbuchreihe},
  subtitle = {Defizite, Diagnosen, Orientierungshilfen},
  title = {Psychologie in Wirtschaft und Gesellschaft},
  url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+025774204&sourceid=fbw_bibsonomy},
  year = 1987
}

@book{GVK023340924,
  added-at = {2009-08-21T09:49:34.000+0200},
  address = {Bern [u.a.]},
  author = {Bergler, {Reinhold}},
  biburl = {http://www.bibsonomy.org/bibtex/290e14121b8d47ea35d44da0cf32ec996/fbw_hannover},
  interhash = {c6436993da47fbb1d978c34a581de989},
  intrahash = {90e14121b8d47ea35d44da0cf32ec996},
  isbn = {3456807554},
  keywords = {imported},
  pagetotal = {191},
  ppn_gvk = {023340924},
  publisher = {Huber},
  series = {Beiträge zur empirischen Sozialforschung},
  subtitle = {eine psychologische Studie},
  title = {Zigarettenwerbung und Zigarettenkonsum},
  url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+023340924&sourceid=fbw_bibsonomy},
  year = 1979
}

@book{Bergler1984,
  added-at = {2007-10-12T10:50:16.000+0200},
  address = {Bonn},
  author = {Bergler, Reinhold},
  biburl = {http://www.bibsonomy.org/bibtex/26cafa02efd99abd94cbfb5ecb5d212e9/tsx},
  edition = {3. Aufl.},
  interhash = {feb802ef4a0ade08be34c7fd25038cfe},
  intrahash = {6cafa02efd99abd94cbfb5ecb5d212e9},
  isbn = {3-923085-85-0},
  keywords = {Empirische Sozialforschung Werbung},
  publisher = {Zentralausschuß der Werbewirtschaft},
  title = {Werbung als Untersuchungsgegenstand der empirischen Sozialforschung : Problemanalysen und methodische Rahmenbedingungen},
  year = 1984
}