@book{Piller.2004, title = {Innovation and Co-Creation: Habilitation Treatise of the Technische Universität München}, author = {Frank T. Piller}, publisher = {revised book publication in preparation}, series = {Habilitation Treatises of the Technische Universität München}, year = {2004}, biburl = {http://www.bibsonomy.org/bibtex/26a4bdc5fb875853b84fbd04ae96a0994/acbullinger}, keywords = {diss } } @article{Ogawa.2006, title = {Reducing the Risks of New Product Development}, author = {Susumu Ogawa and Frank T. Piller}, journal = {MIT Sloan Management Review}, number = {2}, pages = {65-71}, volume = {47}, year = {2006}, biburl = {http://www.bibsonomy.org/bibtex/277927bfe44a0485b5ecbf5acd2f5b1d9/acbullinger}, abstract = {The article presents guidelines for minimizing the risks of new product development. An alternative that some companies have implemented is to integrate customers into the innovation process. Firms also ask for commitments from customers to purchase a new product before commencing any final development and manufacturing. Collective customer commitment combines the ideas of postponement and mass customization. Product development, like any other management task, requires important decisions about tradeoffs as managers choose what to do. The article presents guidelines for minimizing the risks of new product development. An alternative that some companies have implemented is to integrate customers into the innovation process. Firms also ask for commitments from customers to purchase a new product before commencing any final development and manufacturing. Collective customer commitment combines the ideas of postponement and mass customization. Product development, like any other management task, requires important decisions about tradeoffs as managers choose what to do.}, issn = {1532-9194}, keywords = {-- COMMERCIAL Industrial IndustrialMANAGEMENTMANUFACTURING ManagementNEW managementResearch, processesMARKETING productsCUSTOMER productsPRODUCT relationsDESIGN, } } @book{Reichwald.2006, title = {Interaktive Wertschöpfung: Open Innovation, Individualisierung und neue Formen der Arbeitsteilung}, address = {Wiesbaden}, author = {Ralf Reichwald and Frank T. Piller}, publisher = {Gabler}, year = {2006}, biburl = {http://www.bibsonomy.org/bibtex/2f5419dfb34edb886c68b3e9e84be1c5d/acbullinger}, abstract = {Kunden sind heute nicht nur passive Empfänger und Konsumenten einer vom Hersteller dominierten Wertschöpfung. Vielmehr gestalten viele Kunden Produkte und Dienstleistungen aktiv mit und übernehmen dabei sogar teilweise deren Entwicklung und Herstellung. Diese Wertschöpfungspartnerschaft führt zu neuen Formen der Arbeitsteilung, der Koordination und Organisation von Innovations- und Produktionsprozessen. Zur Organisation arbeitsteiliger Wertschöpfung gibt es bislang zwei wesentliche Alternativen: die hierarchische Koordination im Unternehmen oder die Nutzung des Marktmechanismus über Angebot und Nachfrage. Eine Zwischenform bilden die verschiedenen Varianten von Unternehmensnetzwerken. Die interaktive Wertschöpfung bildet eine dritte Alternative: die Arbeitsteilung zwischen Herstellerunternehmen und Kunden, die zum Wertschöpfungspartner werden. Reichwald/Piller behandeln Entwicklungen wie Peer-Production, Kundeninnovation, Open-Source-Software-Entwicklung, Kunden-Communities oder Web 2.0. Anhand vieler Beispiele und Fallstudien diskutieren sie die wesentlichen Prinzipien und Ansatzpunkte, aber auch die Grenzen der interaktiven Wertschöpfung. Open Innovation und Produktindividualisierung (Mass Customization) werden als konkrete Umsetzungsformen einer interaktiven Wertschöpfung anhand von Praxisbeispielen vorgestellt. "Interaktive Wertschöpfung" richtet sich an die Fachwelt in Wissenschaft und Praxis in den Bereichen Innovationsmanagement, strategisches Management, Organisation und Produktion.}, keywords = {diss } } @booklet{Reichwald.2005, title = {Document Describing the Capabilities of the Consumer Research Platform (D1-1.3): CEC-made shoe project (EU project N° 507378): first draft}, author = {Ralf Reichwald and Melanie Müller and Angelika C. Bullinger and Frank T. Piller}, url = {http://www.cec-made-shoe.com}, year = {2005}, biburl = {http://www.bibsonomy.org/bibtex/294abdefdb70b4c91f14204628c56f122/acbullinger}, urldate = {2007-04-10}, keywords = {diss } } @incollection{Reichwald.2002, title = {Der Kunde als Wertschöpfungspartner: Formen und Prinzipien}, author = {Ralf Reichwald and Frank Piller}, booktitle = {Wertschöpfungsmanagement als Kernkompetenz: Festschrift für Horst Wildemann}, editor = {Horst Albach and Bernd Kaluza and Wolfgang Kersten}, pages = {27-52}, publisher = {Gabler}, year = {2002}, biburl = {http://www.bibsonomy.org/bibtex/2451a58682eb1df12d80f1c148b161227/acbullinger}, isbn = {3409119272}, keywords = {diss } } @article{Franke.2003, title = {Key Research Issues in User Interaction with Configuration Toolkits in a Mass Customization System}, author = {Nikolaus Franke and Frank Piller}, journal = {International Journal of Technology Management}, number = {5-6}, pages = {578-599}, volume = {26}, year = {2003}, biburl = {http://www.bibsonomy.org/bibtex/21d02cc9dbbcbc4453f6ea03e896d4f46/acbullinger}, abstract = {The idea of integrating users into the design and production process is a promising strategy for companies being forced to react to the growing individualisation of demand. Whilst there is a huge amount of managerial literature on mass customisation, empirical findings are scarce. Our literature review shows that specifically the core of a mass customisation system, the toolkit and the users' interaction with it, has hardly been researched. The objective of this paper is to set a research agenda in the field of user interaction with toolkits for mass customisation. From the literature and 15 exploratory expert interviews with leading pioneering companies we deploy four key research issues in this evolving field.}, issn = {0267-5730}, keywords = {co-design configuration, customer customisation, innovation, integration, mass personalisation, toolkits, user } } @article{Franke.2004, title = {Value Creation by Toolkits for User Innovation and Design: The Case of the Watch Market}, author = {Nikolaus Franke and Frank Piller}, journal = {Journal of Product Innovation Management}, number = {6}, pages = {401-415}, volume = {21}, year = {2004}, biburl = {http://www.bibsonomy.org/bibtex/211f3aeb18cce323874f782a44a2b82c3/acbullinger}, abstract = {This study analyzes the value created by so-called“toolkits for user innovation and design,” a new method of integrating customers into new product development and design. Toolkits allow customers to create their own product, which in turn is produced by the manufacturer. In the present study, questions asked were (1) if customers actually make use of the solution space offered by toolkits, and, if so, (2) how much value the self-design actually creates. In this study, a relatively simple, design-focused toolkit was used for a set of four experiments with a total of 717 participants, 267 of whom actually created their own watches. The heterogeneity of the resulting design solutions was calculated using the entropy concept, and willingness to pay (WTP) was measured by the contingent valuation method and Vickrey auctions. Entropy coefficients showed that self-designed watches vary quite widely. On the other hand, significant patterns still are visible despite this high level of entropy, meaning that customer preferences are highly heterogeneous and diverse in style but not completely random. It also was found that consumers are willing to pay a considerable price premium. Their WTP for a self-designed watch exceeds the WTP for standard watches by far, even for the best-selling standard watches of the same technical quality. On average, a 100% value increment was found for watches designed by users with the help of the toolkit. Taken together, these findings suggest that the toolkit's ability to allow customers to customize products to suit their individual preferences creates value for them in a business-to-consumer (B2C) setting even when only a simple toolkit is employed. Alternative explanations, implications, and necessary future research are discussed. [ABSTRACT FROM AUTHOR]}, issn = {0737-6782}, keywords = {& CONSUMER behaviorINDUSTRIALISTSNEW designCLOCKS pay productsPRODUCT to watchesWILLINGNESS } } @book{Piller03, title = {Mass Customization und Kundenintegration. Neue Wege zum innovativen Produkt}, editor = {Frank Piller and Peter Stotko}, publisher = {Symposion Verlag}, year = {2003}, biburl = {http://www.bibsonomy.org/bibtex/23f8275713b0c16a2f90c8f73d78053e8/portmann}, keywords = {ecommerce overview personalization } } @inproceedings{Reichwald00, title = {Mass Customization Concepts for the E-Conomy --- Four Strategies to create Competitive Adantage With Customized Goods and Services on the Internet}, author = {Ralf Reichwald and Frank T. Piller and Kathrin M{\"o}slein}, booktitle = {Proceedings of the Workshop on Information Systems for Mass Customization (ISMC)}, year = {2000}, biburl = {http://www.bibsonomy.org/bibtex/21f7b99e90cc0994f3c394572851b55c8/portmann}, file = {Reichwald01.pdf:Reichwald01.pdf:PDF}, keywords = {ecommerce personalization product } } @article{Piller05, title = {Overcoming mass confusion: Collaborative customer co-design in online communities}, author = {Frank Piller and Petra Schubert and Michael Koch and Kathrin M{\"o}slein}, journal = {Journal of Computer-Mediated Communication}, number = {4}, volume = {10}, year = {2005}, biburl = {http://www.bibsonomy.org/bibtex/2c072c843716b4b7ff0c051439e867106/portmann}, timestamp = {2006.11.17}, file = {Piller05.pdf:Piller05.pdf:PDF}, owner = {stormerh}, keywords = {ecommerce personalization product } }