@book{holzmüller2005,
	title = {Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen},
	address = {Physica-Verl.},
	annote = {XII, 403 S},
	author = {{Hartmut H.} Holzmüller and {Arnold} Schuh and {Fritz} Scheuch},
	howpublished = {Heidelberg},
	url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+482762519&sourceid=fbw_bibsonomy},
	year = {2005},
	biburl = {http://www.bibsonomy.org/bibtex/2c480f375361d3ed4ea52d184d6d42157/fbw},
	description = {imported},
	isbn = {3-7908-1585-3},
	keywords = {Innovation Marketing Unternehmen }
}