@book{unger1999,
	title = {Management der Marktkommunikation : mit 32 Tabellen},
	address = {Physica-Verl.},
	annote = {XV, 657 S},
	author = {{Fritz} Unger and {Wolfgang} Fuchs},
	edition = {2., völlig neubearb. und erw. Aufl},
	howpublished = {Heidelberg},
	url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+267954115&sourceid=fbw_bibsonomy},
	year = {1999},
	biburl = {http://www.bibsonomy.org/bibtex/28236a66eee811d8ef56a4740cb3e13e1/fbw},
	description = {imported},
	isbn = {3-7908-1213-7},
	keywords = {Kommunikation Marketing }
}