@article{NicolasEtAl2007(Slimming),
	title = {Slimming Innovation Pipelines to Fatten Their Returns. How several
	leading consumer products companies use innovation platforms to cut
	cost and risk, and boost returns.},
	journal = {HARVARD MANAGEMENT UPDATE},
	month = {August},
	pages = {3-5},
	year = {2007},
	biburl = {http://www.bibsonomy.org/bibtex/20524e895d0aae7fcca9942539ce9d54b/shangnan},
	description = {MBA-managing},
	timestamp = {2008.02.04}, owner = {test1},
	keywords = {MBA innovation managing }
}