@article{Enkel.2005,
	title = {Minimizing Market Risks Through Customer Integration in New Product Development: Learning from Bad Practice},
	author = {Ellen Enkel and Javier Perez-Freije and Oliver Gassmann},
	journal = {Creativity & Innovation Management},
	number = {4},
	pages = {425-437},
	volume = {14},
	year = {2005},
	biburl = {http://www.bibsonomy.org/bibtex/20af2041b04b64a3eafd5925cb5e1431f/callagialla},
	abstract = {Customer integration into the innovation process is about to become a best practice. The lead-user approach has proven to be especially valuable when reducing discontinuous innovation's market risk. Since the theory of customer integration still lacks a concept and processes, this article illustrates how companies can be helped from a practice perspective to implement customer integration and maximize market safety. Triggered by the results of an in-depth case study, we adapted Lettl's explorative model of customers’ contribution to the new product development (NPD) process, which was originally developed for the medical technology industry, to engineering companies. ABSTRACT FROM AUTHOR Copyright of Creativity & Innovation Management is the property of Blackwell Publishing Limited and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts)
Customer integration into the innovation process is about to become a best practice. The lead-user approach has proven to be especially valuable when reducing discontinuous innovation's market risk. Since the theory of customer integration still lacks a concept and processes, this article illustrates how companies can be helped from a practice perspective to implement customer integration and maximize market safety. Triggered by the results of an in-depth case study, we adapted Lettl's explorative model of customers’ contribution to the new product development (NPD) process, which was originally developed for the medical technology industry, to engineering companies. ABSTRACT FROM AUTHOR Copyright of Creativity & Innovation Management is the property of Blackwell Publishing Limited and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts)},
	issn = {0963-1690},
	keywords = {INDUSTRIAL IndustrialRISK innovationsMARKETING managementMARKETINGNEW managementResearch, managementTECHNOLOGICAL marketing productsPRODUCT strategyINTEGRATED }
}