@book{Rogers.2003,
	title = {Diffusion of Innovations},
	address = {New York},
	author = {Everett M. Rogers},
	edition = {5th ed.},
	publisher = {Free Press},
	url = {http://www.loc.gov/catdir/enhancements/fy0641/2003049022-s.html},
	year = {2003},
	biburl = {http://www.bibsonomy.org/bibtex/20c9a9f78aefd32da34f8eea4bb97e957/callagialla},
	isbn = {0743222091},
	keywords = {<Soziologie>innovationKommunikation DIFFUSION and innovationsStudy of teachingHistoryDiffusion }
}