@article{eisenhardt2001ssr,
	title = {{Strategy as simple rules}},
	author = {K.M. Eisenhardt and D.N. Sull},
	journal = {Harvard Business Review},
	number = {1},
	pages = {106--116},
	volume = {79},
	year = {2001},
	biburl = {http://www.bibsonomy.org/bibtex/21e4ad62a99401201e0c4cd78df218b91/shangnan},
	description = {MBA-Change},
	timestamp = {2008.02.24}, owner = {test1},
	keywords = {MBA change_management complexity strategy }
}