@book{monye2000,
	title = {The handbook of international marketing communications},
	address = {Blackwell},
	annote = {XV, 294 S},
	author = {{Sylvester O.} Monye},
	howpublished = {Oxford [u.a.]},
	url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+300130228&sourceid=fbw_bibsonomy},
	year = {2000},
	biburl = {http://www.bibsonomy.org/bibtex/22bcc076ef5af6919b14adb235ae46ae7/fbw},
	description = {imported},
	isbn = {0-631-20913-1},
	keywords = {Internationales_Marketing Kommunikation }
}