@book{GVK021925135,
  added-at = {2009-08-21T12:30:14.000+0200},
  address = {Düsseldorf [u.a.]},
  author = {Katona, {George}},
  biburl = {http://www.bibsonomy.org/bibtex/238d54044df3a6328ea75989690bb17bb/fbw_hannover},
  edition = {1. Aufl},
  interhash = {9369b58a0634b35b53e8187c50d7d378},
  intrahash = {38d54044df3a6328ea75989690bb17bb},
  keywords = {Angewandte_Psychologie Verbraucherverhalten Wirtschaftspsychologie Wirtschaftssoziologie},
  pagetotal = {366},
  ppn_gvk = {021925135},
  publisher = {Econ-Verl},
  timestamp = {2009-08-21T12:30:14.000+0200},
  title = {Die Macht des Verbrauchers},
  url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021925135&sourceid=fbw_bibsonomy},
  year = 1962
}