@book{GVK153881143,
  added-at = {2009-08-21T10:05:12.000+0200},
  address = {Bern [u.a.]},
  author = {Hemmi, {Andrea}},
  biburl = {http://www.bibsonomy.org/bibtex/23ba16be96ffaacd1bfba2f3d3e2638fd/fbw_hannover},
  interhash = {397b95f70b30f6364d76a1cdbc745a4d},
  intrahash = {3ba16be96ffaacd1bfba2f3d3e2638fd},
  isbn = {3906753085},
  keywords = {Anzeige Deutsch Deutsche_Sprache Fachsprachen Fernsehen Gruppensprachen Lexikologie Phraseologie Rhetorik Rundfunk Sondersprachen Stilistik_<Sprachwissenschaft> Werbesprache},
  number = 41,
  pagetotal = {296},
  ppn_gvk = {153881143},
  publisher = {Lang},
  series = {Zürcher germanistische Studien},
  subtitle = {kontrastive Analyse von Phraseologismen in Anzeigen-, Radio- und Fernsehwerbung},
  timestamp = {2009-08-21T10:05:12.000+0200},
  title = {"Es muß wirksam werben, wer nicht will verderben"},
  url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+153881143&sourceid=fbw_bibsonomy},
  year = 1994
}