@book{Kröber-Riel1993,
  added-at = {2007-10-12T10:50:46.000+0200},
  address = {Stuttgart [u.a.]},
  author = {Kröber-Riel, Werner},
  biburl = {http://www.bibsonomy.org/bibtex/241f9eeb30641f5fa0e529d2d5d2a3f07/tsx},
  edition = {4. Aufl.},
  interhash = {7e3035088c9334d24ae434dcd97dc7a5},
  intrahash = {41f9eeb30641f5fa0e529d2d5d2a3f07},
  isbn = {3-17-012640-7},
  keywords = {Werbestrategie Werbung},
  publisher = {Kohlhammer},
  timestamp = {2007-10-12T10:50:46.000+0200},
  title = {Strategie und Technik der Werbung : verhaltenswissenschaftliche Ansätze},
  year = 1993
}