@book{UBHD-65839798,
  added-at = {2012-08-22T07:56:49.000+0200},
  address = {Wiesbaden},
  biburl = {http://www.bibsonomy.org/bibtex/244a445815e7b60b325f314c838f80e3e/prpaul},
  description = {HEIDI},
  editor = {Bruhn, Manfred [Hrsg.]},
  interhash = {06bdacf3a1c48378feb28af36c32378f},
  intrahash = {44a445815e7b60b325f314c838f80e3e},
  isbn = {3-409-11968-X ; 978-3-409-11968-9},
  keywords = {marketing},
  language = {ger},
  publisher = {Gabler},
  subtitle = {Kompendium zum erfolgreichen Markenmanagement ; Strategien, Instrumente, Erfahrungen},
  timestamp = {2012-08-22T07:56:49.000+0200},
  title = {Handbuch Markenf{ü}hrung},
  year = 2004
}