@book{Reichwald.2007,
	title = {Der Kunde als Innovationspartner:  Konsumenten integrieren, Flopraten reduzieren, Angebote verbessern},
	address = {Wiesbaden},
	author = {Ralf Reichwald and Anton Meyer and Marc Engelmann and Dominik Walcher},
	publisher = {Gabler},
	year = {2007},
	biburl = {http://www.bibsonomy.org/bibtex/247523c7a67a208a34326dff7601d37b7/callagialla},
	isbn = {3834900702},
	keywords = {diss }
}