@book{WaDeS199, added-at = {2010-01-22T21:27:01.000+0100}, address = {Vienna}, author = {Wagner, Ralf}, biburl = {http://www.bibsonomy.org/bibtex/24b6651a3ea394f8d636b2dffb9692ab9/rwagner}, booktitle = {Workshop on Operations Reseach in Marketing}, interhash = {ccc1151462326a9c8f20d0494f7c0d18}, intrahash = {4b6651a3ea394f8d636b2dffb9692ab9}, keywords = {1999 Wettbewerbsinteraktionen_und_Competitive_Intelligence competitive_reaction contributed_talk marketing-mix scanner_data speech}, timestamp = {2010-01-22T21:27:01.000+0100}, title = {Remarks on the Behavioristic Analysis of Competitive Reactions}, year = 1999 }