@book{GVK118597671,
  added-at = {2009-08-21T09:59:23.000+0200},
  address = {München},
  author = {Wimmer, {Frank} and Wessner, {Konrad}},
  biburl = {http://www.bibsonomy.org/bibtex/24f57438d0b224270acba81c6e472c36d/fbw_hannover},
  interhash = {4471211b115518fc02b818a86bbb1d75},
  intrahash = {4f57438d0b224270acba81c6e472c36d},
  isbn = {3889270816},
  keywords = {Bayern Lokaler_Hörfunk Werbesendung},
  number = 14,
  pagetotal = {172},
  ppn_gvk = {118597671},
  publisher = {R. Fischer},
  series = {BLM-Schriftenreihe},
  subtitle = {Studie zur Ermittlung und Ausschöpfung lokaler Werbepotentiale in Bayern (mit zusätzlicher Berücksichtigung des lokalen Fernsehens)},
  timestamp = {2009-08-21T09:59:23.000+0200},
  title = {Radio-Marketing im lokalen Werbemarkt},
  url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+118597671&sourceid=fbw_bibsonomy},
  year = 1991
}