@article{reber2006agu, title = {{How Activist Groups Use Websites in Media Relations: Evaluating Online Press Rooms}}, author = {B.H. Reber and J.K. Kim}, journal = {Journal of Public Relations Research}, number = {4}, pages = {313--333}, publisher = {Lawrence Earlbaum}, volume = {18}, year = {2006}, biburl = {http://www.bibsonomy.org/bibtex/25150249da15b354e597f43093a7d0477/acf}, abstract = {Content analysis of activist organization Websites determined how activists use online resources in media relations. Seventy-four activist Websites were analyzed. About one-third (32.4%) included organized online press rooms. The most common media relations materials were organizational history (70.3%), organizational mission statement (54.1%), organizational publications (47.3%), press releases (33.8%), and policy papers (31.1%). Activist Websites did not provide strong dialogic features for journalists, but dialogic features were more available for the general public. Theoretical implications are examined and 6 recommendations are made for improving online activist press relations.}, __markedentry = {[afeld]}, timestamp = {2008.04.29}, doi = {10.1207/s1532754xjprr1804_2}, keywords = {activist_groups media_relations online } }