@book{Koch2008, title = {Enterprise 2.0 - Planung, Einführung und erfolgreicher Einsatz von Social Software in Unternehmen}, address = {München}, author = {Michael Koch and Alexander Richter}, publisher = {Oldenbourg}, url = {http://www.amazon.de/exec/obidos/ASIN/3486585789/communixx}, year = {2008}, biburl = {http://www.bibsonomy.org/bibtex/2549640911e8f3f9bdea0491691445a90/a.richter}, keywords = {casestudy cscm enterprise2.0 own socialsoftware } }