@article{journals/interactions/Graber08,
        title = {Feature - Mashing up the marketing mix: introducing the 6th P...play.},
        author = {Michael Graber},
        journal = {Interactions},
        number = 4,
        pages = {22-25},
        volume = 15,
        year = 2008,
        url = {http://dblp.uni-trier.de/db/journals/interactions/interactions15.html#Graber08},
        description = {dblp},
	biburl = {http://www.bibsonomy.org/bibtex/2561e1b6d81dc52b13b8972944731dec5/dblp},
	keywords = {dblp},
    ee = {http://doi.acm.org/10.1145/1374489.1374494}, date = {2009-11-06}}