@article{journals/interactions/Graber08,
  added-at = {2009-11-06T00:00:00.000+0100},
  author = {Graber, Michael},
  biburl = {http://www.bibsonomy.org/bibtex/2561e1b6d81dc52b13b8972944731dec5/dblp},
  date = {2009-11-06},
  description = {dblp},
  ee = {http://doi.acm.org/10.1145/1374489.1374494},
  interhash = {b05c6e2805fd33c4976f6b6727d78d63},
  intrahash = {561e1b6d81dc52b13b8972944731dec5},
  journal = {Interactions},
  keywords = {dblp},
  number = 4,
  pages = {22-25},
  timestamp = {2009-11-06T00:00:00.000+0100},
  title = {Feature - Mashing up the marketing mix: introducing the 6th P...play.},
  url = {http://dblp.uni-trier.de/db/journals/interactions/interactions15.html#Graber08},
  volume = 15,
  year = 2008
}