@article{butschi2006tsc,
	title = {{Theory on strategic communication management is the key to unlocking the boardroom}},
	author = {G. Buetschi and B. Steyn},
	journal = {Journal of Communication Management},
	number = {1},
	pages = {106--109},
	publisher = {Emerald Group Publishing Limited},
	url = {http://dx.doi.org/10.1108/13632540610646436 },
	volume = {10},
	year = {2006},
	biburl = {http://www.bibsonomy.org/bibtex/26022fd9948ffaab65968f1dab3677ddf/acf},
	keywords = {Unternehmenskommunikation corporate_communication public_relations research strategic_management }
}