@book{WaWeWiS105, added-at = {2010-01-22T20:38:24.000+0100}, address = {Milan}, author = {Wagner, Ralf and Wetzels, M. and Winklhofer), H.}, biburl = {http://www.bibsonomy.org/bibtex/26cfff6eeca417d5189dade4dc48fdd24/rwagner}, booktitle = {34th Annual EMAC Conference}, interhash = {52d1d89386cc7ba1badfe7855407b0e1}, intrahash = {6cfff6eeca417d5189dade4dc48fdd24}, keywords = {2005 Quantitative_Methoden_der_Marketingforschung construct_equivalence contributed_talk formative_models reflective_models speech}, timestamp = {2010-01-22T20:38:24.000+0100}, title = {Measurement Equivalence in Cross Cultural Research: the Case of Formative Measurement Models}, year = 2005 }