@conference{KlWaS09,
  added-at = {2011-12-29T01:04:18.000+0100},
  address = {Australia \& New Zealand Marketing Academy 2009 Conference in Melbourne (Australia)},
  author = {Klaus, Martin and Wagner, Ralf},
  biburl = {http://www.bibsonomy.org/bibtex/2736d4b4b8fec95063005868d602d72bc/rwagner},
  booktitle = {Australia \& New Zealand Marketing Academy 20009 Conference },
  editor = {Mavondo, Felix and Ewing, Michael},
  interhash = {1aa3e4267aab8978ccc33256e412de96},
  intrahash = {736d4b4b8fec95063005868d602d72bc},
  keywords = {2009 Direktmarketing_im_Wandel contributed_talk speech},
  timestamp = {2011-12-29T01:04:18.000+0100},
  title = {{I}dentifying {I}nfluential {C}ommunicator to gain "{C}onsumer {I}nsights" on {W}eblog {N}etworks},
  year = 2009
}