@book{UBMA_003504883 ,
  added-at = {2009-03-31T23:42:39.000+0200},
  address = {München},
  author = {Erich [Bearb.] , Batzer and Erich [Bearb.] , Greipl and Helmut [Bearb.] , Laumer},
  biburl = {http://www.bibsonomy.org/bibtex/27f7426d64165682f0b4915cc3135a475/nicesurprise},
  description = {mit einem absatzwirtschaftl. Formelanhang},
  interhash = {31ecf1f8027151a459d9429f0ead3976},
  intrahash = {7f7426d64165682f0b4915cc3135a475},
  keywords = {UBMA},
  pages = {328 S. },
  publisher = {Verl. Moderne Industrie},
  timestamp = {2009-03-31T23:42:39.000+0200},
  title = {Marketing-Lexikon},
  url = {http://aleph.bib.uni-mannheim.de/F/?func=find-b&request=003504883 &find_code=020&adjacent=N&local_base=MAN01PUBLIC&x=0&y=0},
  year = 1971
}