@article{Jassawalla.2002,
	title = {Cultures that Support Product-Innovation Processes},
	author = {Avan R. Jassawalla and Hemant C. Sashittal},
	journal = {Academy of  Management Executive},
	number = {3},
	pages = {42-54},
	volume = {16},
	year = {2002},
	biburl = {http://www.bibsonomy.org/bibtex/28b495351597efdaf90e33c21f74bfe76/callagialla},
	abstract = {Most managers know that organizational culture influences the firm's economic consequences and recognize its important role in shaping product-innovation processes. Highly innovation-supportive cultures are credited with fostering teamwork and promoting risk-taking and creative actions that seem directly linked to effective new-product development. Fostering highly innovation-supportive cultures in practice, however, is easier said than done. From the voices of participants in new-product development processes in high-technology organizations, we report what we have learned about the distinctive features of highly innovation-supportive cultures in product-innovation settings and propose how organizations might develop such cultures. ABSTRACT FROM AUTHOR Copyright of Academy of Management Executive is the property of Academy of Management and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts)
Most managers know that organizational culture influences the firm's economic consequences and recognize its important role in shaping product-innovation processes. Highly innovation-supportive cultures are credited with fostering teamwork and promoting risk-taking and creative actions that seem directly linked to effective new-product development. Fostering highly innovation-supportive cultures in practice, however, is easier said than done. From the voices of participants in new-product development processes in high-technology organizations, we report what we have learned about the distinctive features of highly innovation-supportive cultures in product-innovation settings and propose how organizations might develop such cultures. ABSTRACT FROM AUTHOR Copyright of Academy of Management Executive is the property of Academy of Management and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts)},
	keywords = {CORPORATE ability businessHIGH cultureCREATIVE in industriesMANAGEMENT innovationsTEAMS productsTECHNOLOGICAL scienceNEW technology the workplace }
}