@article{Markides.2006, title = {Disruptive Innovation: In Need of Better Theory}, author = {Constantinos Markides}, journal = {Journal of Product Innovation Management}, number = {1}, pages = {19-25}, volume = {23}, year = {2006}, biburl = {http://www.bibsonomy.org/bibtex/29af80acaafdcc1828079b110dfbda3dc/callagialla}, abstract = {The article summarizes what the academic literature has to say about two specific types of disruptive innovations, business model innovations and radical product innovations. In a recent survey of the literature, researchers examined the theory behind disruptive technological innovation and identified a number of issues that require further and deeper exploration. One type of innovation that tends to be disruptive to established competitors is business-model innovation. Business-model innovation is the discovery of a fundamentally different business model in an existing business. A second type of innovation that tends to be disruptive to the established competitors is radical innovation, which creates new-to-the-world products. Radical innovations are disruptive to consumers because they introduce products and value propositions that disturb prevailing consumer habits and behaviors in a major way. In its original formulation, researcher Christensen, Clayton M. focused primarily on technological innovation and explored how new technologies came to surpass seemingly superior technologies in a market. The article summarizes what the academic literature has to say about two specific types of disruptive innovations, business model innovations and radical product innovations. In a recent survey of the literature, researchers examined the theory behind disruptive technological innovation and identified a number of issues that require further and deeper exploration. One type of innovation that tends to be disruptive to established competitors is business-model innovation. Business-model innovation is the discovery of a fundamentally different business model in an existing business. A second type of innovation that tends to be disruptive to the established competitors is radical innovation, which creates new-to-the-world products. Radical innovations are disruptive to consumers because they introduce products and value propositions that disturb prevailing consumer habits and behaviors in a major way. In its original formulation, researcher Christensen, Clayton M. focused primarily on technological innovation and explored how new technologies came to surpass seemingly superior technologies in a market.}, issn = {0737-6782}, keywords = {BUSINESS ability behaviorNEW enterprisesCONSUMER in innovationsCREATIVE productsTECHNOLOGICAL technologies technologyDISRUPTIVE } }