@book{WaS201,
  added-at = {2010-01-22T21:14:24.000+0100},
  address = {Bergen},
  author = {Wagner, Ralf},
  biburl = {http://www.bibsonomy.org/bibtex/2a03e7f8fcbb4f8653041a24e868643a7/rwagner},
  booktitle = {30th Annual Conference of the European Marketing AcademyBer},
  interhash = {d4c157ff739203e6c1a0ebee6d8a3811},
  intrahash = {a03e7f8fcbb4f8653041a24e868643a7},
  keywords = {2001 Wettbewerbsinteraktionen_und_Competitive_Intelligence competitive_reaction contributed_talk marketing-mix reaction_lag speech},
  timestamp = {2010-01-22T21:14:24.000+0100},
  title = {Testing the Lag of Multiple Competitive Reactions},
  year = 2001
}