@article{bibtexkey,
	title = {Reducing the Risks of New Product Development},
	author = {Susumu Ogawa and Frank Piller},
	journal = {MITSloan Management Review},
	number = {2},
	volume = {47},
	year = {2006},
	biburl = {http://www.bibsonomy.org/bibtex/2a5e31e3377beab817daa634b5d27a205/kochm},
	keywords = {community support }
}