@book{Kotler.2007,
	title = {Grundlagen des Marketing},
	address = {München},
	author = {Philip Kotler and Gary Armstrong and John Saunders and Veronica Wong and Werner Walther and  Kotler-Armstrong-Saunders-Wong},
	edition = {4th rev. ed.},
	publisher = {Pearson Studium},
	series = {wi - Wirtschaft Marketing},
	year = {2007},
	biburl = {http://www.bibsonomy.org/bibtex/2aa79ff14357c7fca9b6edf847ce0eb7a/callagialla},
	isbn = {3827371767},
	keywords = {MARKETING }
}