@book{GVK11855039X,
  added-at = {2009-08-21T09:59:23.000+0200},
  address = {Adligenswil},
  author = {Wyss, {Werner}},
  biburl = {http://www.bibsonomy.org/bibtex/2b5b39e71c7124ca89116a758070700a1/fbw_hannover},
  edition = {2. Ausg},
  interhash = {f91e37a8a48d0e2505a4f3187a5e2fd8},
  intrahash = {b5b39e71c7124ca89116a758070700a1},
  keywords = {imported},
  pagetotal = {275},
  ppn_gvk = {11855039X},
  publisher = {Demoscope},
  subtitle = {Konsequenzen aus dem Paradigma-Wechsel des Konsumenten},
  timestamp = {2009-08-21T09:59:23.000+0200},
  title = {"New Marketing"},
  url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+11855039X&sourceid=fbw_bibsonomy},
  year = 1987
}