@inproceedings{conf/stoc/MosselR07, title = {On the submodularity of influence in social networks.}, author = {Elchanan Mossel and Sébastien Roch}, booktitle = {STOC}, crossref = {conf/stoc/2007}, editor = {David S. Johnson and Uriel Feige}, pages = {128-134}, publisher = {ACM}, url = {http://dblp.uni-trier.de/db/conf/stoc/stoc2007.html#MosselR07}, year = {2007}, biburl = {http://www.bibsonomy.org/bibtex/2b73f19a10731c42064eb34b54ac0513b/mmcgloho}, description = {dblp}, date = {2007-06-13}, ee = {http://doi.acm.org/10.1145/1250790.1250811}, isbn = {978-1-59593-631-8}, keywords = {diffusion influence } }