@book{WaS198,
  added-at = {2010-01-22T21:29:04.000+0100},
  address = {Dresden},
  author = {Wagner, Ralf},
  biburl = {http://www.bibsonomy.org/bibtex/2be142821af16ac92746bbfa66237cc86/rwagner},
  booktitle = {22nd Annual Conference of the German Classification Society},
  interhash = {3a5166788612667ac34b1423fdd8f32c},
  intrahash = {be142821af16ac92746bbfa66237cc86},
  keywords = {1998 Wettbewerbsinteraktionen_und_Competitive_Intelligence competitive_reaction contributed_talk marketing-mix scanner_data speech},
  timestamp = {2010-01-22T21:29:04.000+0100},
  title = {Modeling and Measuring of Competitive Reactions to Changes of Marketing Mix at the Retail Level},
  year = 1998
}