@inproceedings{conf/sigir/Ribeiro-NetoCGM05, title = {Impedance coupling in content-targeted advertising.}, author = {Berthier A. Ribeiro-Neto and Marco Cristo and Paulo Braz Golgher and Edleno Silva de Moura}, booktitle = {SIGIR}, crossref = {conf/sigir/2005}, editor = {Ricardo A. Baeza-Yates and Nivio Ziviani and Gary Marchionini and Alistair Moffat and John Tait}, pages = {496-503}, publisher = {ACM}, url = {http://dblp.uni-trier.de/db/conf/sigir/sigir2005.html#Ribeiro-NetoCGM05}, year = {2005}, biburl = {http://www.bibsonomy.org/bibtex/2c2cacc588fe249c66011d116a988c49b/dblp}, description = {dblp}, ee = {http://doi.acm.org/10.1145/1076034.1076119}, isbn = {1-59593-034-5}, date = {2006-02-10}, keywords = {dblp } }