@book{GVK02204275X,
  added-at = {2010-01-29T10:35:16.000+0100},
  address = {New York, NY [u.a.]},
  author = {Howard, {John A.} and Sheth, {Jagdish N.}},
  biburl = {http://www.bibsonomy.org/bibtex/2c5e8b09c2a1038acdfc08c34f8ce3481/enterldestodes},
  interhash = {eca9d65373388accbf275438930e7dad},
  intrahash = {c5e8b09c2a1038acdfc08c34f8ce3481},
  isbn = {0471416576},
  keywords = {consideration_set},
  pagetotal = {XV, 458},
  ppn_gvk = {02204275X},
  publisher = {Wiley},
  series = {The Wiley marketing series},
  timestamp = {2010-01-29T10:35:16.000+0100},
  title = {The theory of buyer behavior},
  url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+02204275X&sourceid=fbw_bibsonomy},
  year = 1969
}