@book{Schenk1990,
  added-at = {2007-10-12T10:48:33.000+0200},
  address = {Köln [u.a.]},
  author = {Schenk, Michael and Donnerstag, Joachim and Höflich, Joachim},
  biburl = {http://www.bibsonomy.org/bibtex/2ce4c8f5898b7e3eec2096467add39013/tsx},
  interhash = {e1ab3d89650b47ed1b2eb12e660670cc},
  intrahash = {ce4c8f5898b7e3eec2096467add39013},
  isbn = {3-412-20089-1},
  keywords = {Kommunikationswissenschaft Marketing Medienforschung Werbewirkung Werbung},
  publisher = {Böhlau},
  timestamp = {2007-10-12T10:48:33.000+0200},
  title = {Wirkungen der Werbekommunikation},
  year = 1990
}