@book{unger1987,
	title = {Taschenbuch für Marketing : Grundlagen, Instrumente, Strategien},
	address = {Sauer},
	annote = {216 S},
	author = {{Fritz} Unger},
	howpublished = {Heidelberg},
	url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+024829463&sourceid=fbw_bibsonomy},
	year = {1987},
	biburl = {http://www.bibsonomy.org/bibtex/2d8becf9c193301245402c4627328dee6/fbw},
	description = {imported},
	isbn = {3-7938-7773-6},
	keywords = {imported }
}