@incollection{GoyArdissonoPetrone07p485,
	title = {Personalization in E-Commerce Applications},
	address = {Berlin, Heidelberg},
	author = {Anna Goy and Liliana Ardissono and Giovanna Petrone},
	booktitle = {The Adaptive Web: Methods and Strategies of Web Personalization},
	chapter = {16},
	crossref = {BrusilovskyKobsaNejdl2007},
	editor = {Peter Brusilovsky and Alfred Kobsa and Wolfgang Nejdl},
	pages = {485-520},
	publisher = {Springer},
	series = {Lecture Notes in Computer Science},
	url = {http://dx.doi.org/10.1007/978-3-540-72079-9_16},
	volume = {4321},
	year = {2007},
	biburl = {http://www.bibsonomy.org/bibtex/2d91c0e43c3de9b42eb55ec5f9dcc4228/flint63},
	abstract = {This chapter is about personalization and adaptation in electronic
	commerce (e-commerce) applications. In the first part, we briefly
	introduce the challenges posed by e-commerce and we discuss how personalization
	strategies can help companies to face such challenges. Then, we describe
	the aspects of personalization, taken as a general technique for
	the customization of services to the user, which have been successfully
	employed in e-commerce Web sites. To conclude, we present some emerging
	trends and and we discuss future perspectives.},
	timestamp = {2008.02.10}, file = {SpringerLink:2007/GoyArdissonoPetrone07p485.pdf:PDF}, isbn = {978-3-540-72078-2}, owner = {flint},
	keywords = {adaptive ai application paper requirements shop springer user v0805 web }
}