@techreport{baumann2003ppu,
	title = {{Plaedoyer fuer Professionalitaet in der Unternehmenskommunikation}},
	author = {O. Baumann and B. Pelka and H. Sievert},
	journal = {Public Relations in der oeffentlichen Diskussion, Berlin, S},
	pages = {153--159},
	publisher = {Stiftung Bertelsmann},
	url = {http://www.stiftung.bertelsmann.de/medien/pdf/Plaedoyer_Professionalitaet_in_der_UK.pdf},
	year = {2003},
	biburl = {http://www.bibsonomy.org/bibtex/2dea17653c9891ad8904eea680d5f31db/acf},
	keywords = {Unternehmenskommunikation productivity public_relations }
}