@book{GVK591520192,
  added-at = {2009-08-21T12:25:16.000+0200},
  address = {Wiesbaden},
  author = {Homburg, {Christian} and Krohmer, {Harley}},
  biburl = {http://www.bibsonomy.org/bibtex/2e61756d42702afe37542bb22d2e3df49/fbw_hannover},
  edition = {2., vollst. überarb. Aufl.},
  interhash = {9728efe5f8048d8a58eeecdac7524e60},
  intrahash = {e61756d42702afe37542bb22d2e3df49},
  isbn = {978-3-8349-1497-2},
  keywords = {Marketing Marketingmanagement Marketingpolitik Marketingtheorie Theorie},
  pagetotal = {XV, 325},
  ppn_gvk = {591520192},
  publisher = {Gabler},
  series = {Lehrbuch},
  subtitle = {Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung ; [Bachelor geeignet!]},
  timestamp = {2009-08-21T12:25:16.000+0200},
  title = {Grundlagen des Marketingmanagements},
  url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+591520192&sourceid=fbw_bibsonomy},
  year = 2009
}