@book{UBHD-66433990,
  added-at = {2012-08-22T06:11:33.000+0200},
  address = {Wiesbaden},
  author = {Meffert, Heribert and Burmann, Christoph and Kirchgeorg, Manfred},
  biburl = {http://www.bibsonomy.org/bibtex/2e8943758937134d20f00d375818780ce/prpaul},
  description = {HEIDI},
  edition = {10., vollst. {ü}berarb. und erw. Aufl.},
  interhash = {cfd922490a29449fa2e7b0f440f7bdb1},
  intrahash = {e8943758937134d20f00d375818780ce},
  isbn = {978-3-409-69018-8},
  keywords = {kommunikationsplanung marketing marketingpolitik},
  language = {ger},
  library = {UB [Signatur:LB-F 5-16031::(10)] ; SP [Signatur:S 29,305] ; WS [Signatur:WS/QP 600 M495(10)-1]},
  pages = {XX, 915 S.},
  publisher = {Gabler},
  series = {Meffert Marketing Edition},
  subtitle = {Grundlagen marktorientierter Unternehmensf{ü}hrung ; Konzepte, Instrumente, Praxisbeispiele},
  timestamp = {2012-08-22T06:11:33.000+0200},
  title = {Marketing},
  year = 2008
}