@book{0761962506,
	title = {The media reader: continuity and transformation: Continuity and Transformation (Published in Association with the Open University)},
	author = {Hugh Mackay and Tim O'Sullivan},
	publisher = {Sage Publications},
	url = {http://www.amazon.de/gp/redirect.html%3FASIN=0761962506%26tag=ws%26lcode=xm2%26cID=2025%26ccmID=165953%26location=/o/ASIN/0761962506%253FSubscriptionId=13CT5CVB80YFWJEPWS02},
	year = {1999},
	biburl = {http://www.bibsonomy.org/bibtex/2e912c91d4af9e3b0483deba9fa406527/silverstorm},
	description = {Amazon.de: The media reader: continuity and transformation: Continuity and Transformation (Published in Association with the Open University): Hugh Mackay,Tim O'Sullivan: English Books},
	ean = {9780761962502}, asin = {0761962506}, isbn = {0761962506}, dewey = {302.23},
	keywords = {lv_crossmedia media_economics transformation }
}