@article{xu_personalization_2011, added-at = {2012-04-10T20:00:22.000+0200}, author = {Xu, Heng and Luo, Xin Robert and Carroll, John M. and Rosson, Mary Beth}, biburl = {http://www.bibsonomy.org/bibtex/2ed6dcfb189dd6abe3068dfab633a99ee/kastners}, interhash = {11395a8aa24ca15680adf88ea228f799}, intrahash = {ed6dcfb189dd6abe3068dfab633a99ee}, journal = {Decision Support Systems}, keywords = {datenschutz marketing mobile om09 privacy sys:relevantfor:cvkhildesheim}, number = 1, pages = {42–52}, shorttitle = {The personalization privacy paradox}, timestamp = {2012-04-10T20:00:22.000+0200}, title = {The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing}, volume = 51, year = 2011 }