@book{kroeber-riel1993, title = {Bildkommunikation : Imagerystrategien für die Werbung}, address = {Vahlen}, annote = {XIII, 361 S}, author = {{Werner} Kroeber-Riel}, howpublished = {München}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+126560218&sourceid=fbw_bibsonomy}, year = {1993}, biburl = {http://www.bibsonomy.org/bibtex/2ef7807ced350445d6e7791370d146cd5/fbw}, description = {imported}, isbn = {3-8006-1702-1}, keywords = {imported } }