@book{kroeber-riel1972,
	title = {Marketingtheorie : verhaltensorientierte Erklärungen von Marktreaktionen},
	address = {Kiepenheuer & Witsch},
	annote = {412 S.},
	author = {{Werner} Kroeber-Riel},
	howpublished = {Köln},
	url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021861323&sourceid=fbw_bibsonomy},
	year = {1972},
	biburl = {http://www.bibsonomy.org/bibtex/2f08a101201f12ec081e8aff28337f2c1/fbw},
	description = {imported},
	isbn = {3-462-00896-X},
	keywords = {Marketing }
}