@book{armstrong2007,
	title = {Marketing : an introduction},
	address = {Pearson Prentice Hall},
	annote = {Getr. Zählung},
	author = {{Gary} Armstrong and {Philip} Kotler},
	edition = {8. ed.},
	howpublished = {Upper Saddle River, NJ},
	url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+499877012&sourceid=fbw_bibsonomy},
	year = {2007},
	biburl = {http://www.bibsonomy.org/bibtex/2f127f18677e4c5629682e7d3c63edaf9/fbw},
	description = {imported},
	isbn = {0-13-186591-9},
	keywords = {Marketing }
}