@article{mccown2007rpr,
	title = {{The Role of Public Relations With Internal Activists}},
	author = {N. McCown},
	journal = {Journal of Public Relations Research},
	number = {1},
	pages = {47--68},
	publisher = {Lawrence Earlbaum},
	volume = {19},
	year = {2007},
	biburl = {http://www.bibsonomy.org/bibtex/2f2d5058f3946699c2d2c71847967a314/acf},
	abstract = {Within the context of benefits/outsourcing reviews at a small, Eastern
	U.S. college, this qualitiative case study examined potential internal
	activism, employee/organizational leadership communication strategies,
	and ensuing changes in internal public relations practices/structure.
	Findings revealed that employees implemented activist strategies
	in response to perceived communication gaps, prompting organizational
	leadership to increase solictiation of employee input and commit
	to ongoing, two-way symmetrical communication; structural changes
	in internal public relations practices and reporting relationships
	also resulted. Extending previous activism research findings to internal
	publics as activists, in this study I suggest that the prodrome of
	potential employee activism should inform future public relations
	practice.},
	__markedentry = {[afeld]}, timestamp = {2008.04.29}, doi = {10.1080/10627260709336595},
	keywords = {PR communication_strategies internal_communication public_relations }
}