@book{Beger1989,
  added-at = {2007-10-12T10:49:18.000+0200},
  address = {Wiesbaden [u.a.]},
  author = {Beger, Rudolf and Gärtner and Hans-Dieter and Mathes, Rainer},
  biburl = {http://www.bibsonomy.org/bibtex/2f5ea8974bfde540c513b07e754178acd/tsx},
  interhash = {bdcf0e6bedae0968e1fcf86ade219560},
  intrahash = {f5ea8974bfde540c513b07e754178acd},
  isbn = {3-409-19933-0},
  keywords = {Kommunikation Marketing Unternehmen Öffentlichkeitsarbeit},
  publisher = {Gabler [u.a.]},
  timestamp = {2007-10-12T10:49:18.000+0200},
  title = {Unternehmenskommunikation : Grundlagen, Strategien, Instrumente},
  year = 1989
}