@article{whytag,
  abstract = {A folksonomy is most likely to be successful when the goals of the website or information system intersect with the goals and motivations of users. So when considering how to add tagging functionality and how to build and use a folksonomy, we have to ask: What are folksonomies for, and why do users tag?},
  added-at = {2008-12-21T20:33:28.000+0100},
  author = {Morrison, P. Jason},
  biburl = {http://www.bibsonomy.org/bibtex/2f7a1465e498f537b8f860764f71cafad/pecim7af},
  description = {Article on some of the reasons why sites create tagging systems and why users use them.},
  editor = {Travis, Irene L.},
  interhash = {d18ad19b99b6c9c42690d0ce2ae9cad2},
  intrahash = {f7a1465e498f537b8f860764f71cafad},
  journal = {Bulletin of the American Society for Information Science and Technology },
  keywords = {bookmarking folksonomies folksonomy internet social tagging users web web2.0},
  number = 1,
  timestamp = {2008-12-21T20:33:28.000+0100},
  title = {Why Are They Tagging, and Why Do We Want Them To?},
  url = {http://www.asis.org/Bulletin/Oct-07/morrison.html},
  volume = 34,
  year = 2007
}