@book{kotler2006,
	title = {Marketing management},
	address = {Pearson/Prentice Hall},
	annote = {Getr. Zählung},
	author = {{Philip} Kotler and {Kevin Lane} Keller},
	edition = {12. ed.},
	howpublished = {Upper Saddle River, NJ},
	url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+476041724&sourceid=fbw_bibsonomy},
	year = {2006},
	biburl = {http://www.bibsonomy.org/bibtex/2fbd5789c5d27d4f12388c2d1938ee073/fbw},
	description = {imported},
	isbn = {0-13-145757-8},
	keywords = {Marketing }
}